Zinpro® Launches Innovative and Practical Guide to Re-evaluate Trace Mineral Nutrition for Different Poultry Species  

The Zinpro® Global Poultry Mineral Guide is the only guide in the market with trace mineral recommendations to help poultry operations be more precise, productive and profitable, while addressing different production challenges. 

EDEN PRAIRIE, Minn. – January 19, 2023 – Zinpro Corporation, the world’s leading innovator and manufacturer of high-performance organic trace minerals and animal nutrition solutions, announces its newest management tool for poultry nutritionists – the Zinpro Global Poultry Mineral Guide.  

Changing Genetics, Changing Needs

The poultry industry has changed considerably over the last 10 years, and at a greater pace than the decades before. Animals have become more feed-efficient and reach their market weights sooner, as a result of advancements in genetics and feed efficiency. We also see an increase in diversification and specialization of farms, such as antibiotic- or Salmonella-free production, in times of higher production costs and changing consumer and environmental demands. 

“The industry still resorts to outdated recommendations for minerals and vitamins, dating back to the 90s,” says Dr. Leonard Linares, Zinpro poultry nutrition expert. “But today’s bird genetics and challenges are different, which prompts a critical look at trace mineral nutrition – including the levels fed and the source of the trace mineral.”

An Interactive Document for Chickens, Layers and Turkeys

Zinpro leveraged more than 80 scientific studies and peer-reviewed trials in different poultry species as the backbone of this first-of-its-kind tool, supporting the recommendations for different challenges such as:  

  • Breast myopathies and meat quality
  • Food safety and antibiotic-free diets
  • Infectious diseases
  • Sustainability
  • Different species including broilers, broiler breeders, commercial layers, turkeys and turkey breeders
  • Different production phases

The guide also shows which part (in ppm) of the overall requirement is advised to supplement in the form of Zinpro® Performance Minerals®.  

“By replacing a part of the inorganic trace minerals with more bioavailable sources, you can be more precise and achieve better overall performance,” Dr. Linares explains. “This is because Zinpro minerals have unrivaled absorption and do not compete with other trace minerals for the same absorption channels in the gut.” 

According to Dr. Linares, the result is better uptake of the mineral, better resilience against pathogen challenges and a better overall return on investment (ROI), without changing the total dosage.  

Additionally, he points out that the result is more sustainable and cost efficient. 

With the availability of the Zinpro Global Poultry Mineral Guide, poultry nutritionists can now offer more precise and proven recommendations to unlock birds’ untapped potential. 

The Zinpro Global Poultry Mineral Guide was launched at the International Production and Processing Expo (IPPE) held in Atlanta, Georgia. If you are interested in the guide, you can download it here.   

January 19, 2023