Privacy Policy

January 5, 2023

Zinpro Corporation (Zinpro) respects and protects the privacy of our customers and those who use our website, our products and services and our software applications for mobile devices (Services). Our goal is to improve the performance of dairy and beef cattle, poultry, swine and horses through improved organic trace mineral nutrition. Our Services provide you with tools to track the performance of your animals. As we build these Services, we are committed to the principals of respecting your privacy, keeping your data safe, and improving our products and services for our customers. This privacy statement provides details about how your personal information is collected and used. Personal information is any information that identifies you or would enable someone to contact you, such as your name, email address, phone number and other non-public information that is associated with the foregoing. This privacy statement applies to (1) the,,, and websites, and other websites that are added in the future, (2) products and services that are located in the,,, and domains and any other sites owned or operated by Zinpro, and (3) Zinpro’s software applications for mobile devices, including but not limited to, our Equine App, Step Up App, DD Check App, Feet First App, and other applications that may be added in the future. Zinpro is located at 10400 Viking Dr, Ste 240, Eden Prairie, MN 55344, USA, and is the controller of the data processing described in this Privacy Policy.

Before using or submitting information to our Services, please read this entire Privacy Policy. By using our Services, you agree that you have read and understand this Privacy Policy. Whenever you submit information via our Services, you consent to the collection, use, processing and disclosure of that information in accordance with this Privacy Policy. “Processing,” means using cookies on a computer/hand held device or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information.


Zinpro takes your preferences into account as much as possible in the provision of services and information. If you no longer want to receive information about (new) products and services (by post, e-mail, etc.), you can unsubscribe by sending an e-mail to or in writing to Zinpro Marketing Group, 10400 Viking Dr, Ste 240, Eden Prairie, MN 55344, USA. You can stop all collection of information by the Applications easily by uninstalling the Application. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network.

What Information Is Collected

Our Services may collect both personally identifiable information (Personal Information) and information about your use of our Services that is not identifiable to you personally (Non-personal Information). Some features of our Services allow you to provide content, such as characteristics of your livestock and facilities, such as housing conditions, management practices, nutrition and the environment. (Herd/Flock Characteristic Information). All Herd/Flock Characteristic Information submitted by you to the Services may be retained by us indefinitely, even after you terminate your account. We may continue to use such Herd/Flock Characteristic Information in a manner that does not reveal Personal Information.

Zinpro has collected the following categories of personal information within the last twelve months:

  • Identifiers such as names, email addresses, online identifiers, and IP addresses.
  • Internet or network activity such as information about website user interaction with this website.
  • Employment-related or professional information such as current or past job history.
  • Inferences drawn from personal information such as information regarding an individual’s preferences or behaviors.

Zinpro collects personal information directly from you or indirectly from you by observing your interactions with our website.

Processing Personal Information

Personal Information may include your name, address, email address, telephone number, and place of business. You may also have the opportunity to provide us with other Personal Information through certain sections of our Services, such as registration forms and surveys. Your personal details are stored when you register to our Services. The personal information we hold is restricted to contact details and/or where you have registered an interest in a product or service. We may use your Personal Information to respond to your requests and questions, to personalize your access to our Services, to contact you with information that might be of interest to you, to fulfill the purpose for which you provide the Personal Information, for any purpose disclosed by us when you provide the information, and for our internal business purposes. The legal basis for this processing is based on the performance of a contract with our customers and on the legitimate interests pursued by us to contact our former customers, prospects and persons interested in our products, services and activities. Your personal data will be deleted after the minimum retention period dictated by rules for professional conduct, a legal obligation, or in the absence thereof, within two years after the termination of the purpose of our relationship, such as ending the customer relationship.

Disclosure and Sale of Personal Information

Zinpro does not sell the personal information we collect. Zinpro may disclose your Personal Information to our subsidiaries and affiliates; to contractors, service providers or other third parties we use to support our business and who are bound by contractual obligations to keep Personal Information confidential and use it only for the purposes for which we disclose it to them. We may transfer your Personal Information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Zinpro or of Zinpro’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal information is among the assets transferred.

We may disclose your Personal Information to third parties:

  • To fulfill the reason you provided the information.
  • To process your requests, purchases, transactions, and payments.
  • For purposes of testing, research, analysis, and development of products.
  • If we believe that the disclosure is necessary to enforce this Privacy Policy or the terms governing your use of our Services.
  • To protect the rights or property of Zinpro or another party.
  • To protect the confidentiality of another party.

We may disclose your Personal Information to comply with any court order, law or legal process, including in response to a government or regulatory request, or when we believe that an applicable law, regulation, or legal process requires it. We also may create aggregate information from your Personal Information that does not identify any individual. We may use such aggregate information for our management and business purposes and may share this aggregate information with third parties. This aggregate information will not identify you or your Personal Information.

In the past twelve months, Zinpro has disclosed personal information to support our business to the categories of third parties indicated below:

Personal Information Category Third-Party Recipient
Identifers Service providers; subsidiaries and affiliates
Internet or Network Activity Advertising networks; internet service providers; data analytics providers; social networks; service providers; subsidiaries and affiliates
Employment Data Subsidiaries and affiliates; government entities
Inferences Drawn From Other Personal Information Data analytics providers; social networks; service providers; cookie/pixel data recipients

Use of Herd Characteristic Information

Zinpro may use Herd/Flock Characteristic Information to improve its products and services and for research purposes, such as determining any correlations between health status and factors, such as housing conditions, management practices, nutrition and the environment. This information may be used to identify trends or formulate suggested herd/flock management practices. Herd/Flock Characteristic Information is de-identified data that does not identify you or your locations.

Product Information

We may contact you by email, mail, or telephone regarding our products and services, but only if you have indicated a preference to receive this information. In the event that we decide to contact you regarding our products and services, we will provide a link for you to unsubscribe from such communications and change your preferences.


Our Services are not intended for children under the age of 16. We do not intentionally collect or use any Personal Information from children who identify themselves as being under the age of 16. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us and we will delete such information from our files within a reasonable time. Such requests must be submitted to us at one of the following addresses: e-mail to or in writing to Zinpro, 10400 Viking Dr, Ste 240, Eden Prairie, MN 55344.

Security of Information

We take appropriate technical and organizational measures and reasonable steps to protect your Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or destruction, but do not and cannot guarantee such protection. Please bear in mind that transmissions over the Internet are not completely secure, and any information you send to or from our Services may be accessible by others. More specifically, email sent to or from our Services may not be secure. As a result, you should take particular care in deciding what information you send via email. Any passwords, ID numbers, or other special access numbers you might use to access any part of our Services are your responsibility; take care to safeguard them.

Processing Non-personal Information

Non-personal Information may include technical information such as the type of Internet browser you use, the date and time you access our Services, your Internet protocol address, and which pages you view on our Services. Like many other websites and mobile applications, our Services may collect some information passively as you navigate through the Services (that is, without you actively providing the information) using various technologies and means, such as navigational data collection. General information on visits to our Services is captured and stored without visitors being identified. In addition, our mobile applications may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile devices unique device ID, the IP address of your mobile device, and your mobile operating system. The purpose of this is to improve the quality of our Services, our users’ browsing experience and for other management and business purposes. We also use your computer’s IP address for this purpose. The IP address is a number that is automatically assigned to your computer when you browse the Internet. This information can also be used to see how our Services are being used and for analysis and reporting purposes. In principle, IP addresses are not linked to information that would identify you, unless you have given your explicit permission for this. We may share Non-personal Information with third parties, but never in a way that directly connects you to the Non-personal Information.

Zinpro does not support DNT

At this time Zinpro sites do not recognize automated browser signals regarding tracking mechanisms, which may include ‘do not track’ instructions. However, you can change your privacy preferences regarding the use of cookies and similar technologies through your browser. You may set your browser to accept all cookies, block certain cookies, require your consent before a cookie is placed in your browser, or block all cookies. Please consult the ‘Help’ section of your browser for more information.

Special Notification for California Residents

California law provides California residents with specific rights regarding their personal information. Individual users of our Services who reside in California and have provided their personal information to us may request information about our collection, use, and disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted to us at one of the following addresses: e-mail to or in writing to Zinpro Marketing Group, 10400 Viking Dr, Ste 240, Eden Prairie, MN 55344.

Within thirty days of receiving such a request, we will provide information including a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the address specified in this paragraph.

California residents may also have the right to request that we delete personal information, subject to certain exceptions.

Additional Rights for Residents of Colorado, Connecticut, Virginia, and Utah

Residents of Colorado, Connecticut, Virginia, and Utah may have the following rights:

  • The right to request Zinpro to confirm whether we process their personal information.
  • The right to access and/or delete certain personal information maintained by Zinpro.
  • The right to obtain a copy of your personal information that you previously provided Zinpro.
  • The right to opt out of processing personal information for targeted advertising and sales.

Residents of Colorado, Connecticut, and Virginia also may have the following additional rights:

  • The right to correct inaccuracies in your personal information maintained by Zinpro.
  • The right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects.

To exercise any of your rights, please call 800-445-6145 or contact us. Your request must contain enough information for Zinpro to verify your identity or authority to make the request. To appeal Zinpro’s decision regarding the exercise of your rights, please email us at .

Use of cookies by Zinpro

A cookie is a small amount of data (a small file) sent to your computer/device by a website. The website tells your web browser (e.g. Internet Explorer) to store these cookies on your computer/device. There are two types of cookies. Session cookies are deleted from your computer/device when you close your web browser. Persistent cookies remain stored on your computer/device even after your web browser is closed.

Zinpro uses persistent cookies to make navigating our Services easier, to analyze the use of our Services and to improve the quality of our Services. Session cookies are also used in this process. Your user name may also be stored in a cookie if you are logged on to our Services. A list of cookies we use is presented below.

Refusing cookies

You can refuse cookies by adjusting your browser settings (e.g. Internet Explorer or Mozilla Firefox) to disable all or certain cookies (see your web browser manual or help function). If you disable cookies, some services may not be available to you.

Google Analytics Features

Our Services have implemented the Google Analytics Advertising Features, “Display and Search Remarketing” and “Advertising Reporting Features,” in order to advertise online (which we do) via Google’s “Remarketing” feature. Third-party vendors, including Google, may show our ads on websites across the Internet. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to our Website. See Google Analytics Terms of Service for more information: Visitors can opt-out of Google’s use of Cookies and Google Analytics for Display Advertising by using the Ads Settings found here:

No Error-Free Performance

We do not guarantee error-free performance under this Privacy Policy. We may not always catch an unintended privacy issue, despite our efforts to do so. We will use reasonable efforts to comply with this Privacy Policy and will take prompt corrective action when we learn of any failure to comply with it. Accordingly, we welcome your feedback regarding any privacy concerns.

Zinpro Services and other websites

Zinpro Services may contain some links to other websites. When you click on one of these links you are being transferred to a website operated by someone other than Zinpro, and the operator of that website may have a different privacy policy. We are not responsible for their individual privacy practices. We cannot accept any liability for the handling of your information by these parties. For further information, please read the privacy statement (if available) of the website you are visiting.

Access and correction rights

You can request access to and have the opportunity to correct, delete or export your personal data by contacting us by e-mail at or in writing to Zinpro at 10400 Viking Dr, Ste 240, Eden Prairie, MN 55344. You may also restrict or object to the processing of your personal data. For security reasons, we will take steps to authenticate your identity before providing access to your personal data. You also have the right to lodge a complaint with a Data Protection Authority.


Zinpro reserves the right to update this Privacy Policy periodically. Please check this Privacy Policy regularly for the latest version of our Privacy Policy. It is your responsibility to review the most recent version of the Privacy Policy and remain informed about any changes to it. Your continued use of our website after the post of changes to this Privacy Policy constitutes your acceptance of changes.

Zinpro Corporate Policy on Indirect Administrative Fees

Zinpro Corporation has more than a forty-five year history of supporting basic and applied research in the area of trace mineral nutrition for livestock, poultry, companion animals and aquaculture on a global basis. As part of the commitment of Zinpro to animal agriculture to promote increased productivity and sustainability of global animal protein production, we routinely support research conducted with contract and private research organizations and universities worldwide. As a corporate sponsor of research, we recognize that for research projects conducted in collaboration with many universities there are indirect costs associated for administration that are in addition to the actual budgeted costs of conducting the research itself; however, these charges will vary across universities. In order to allow Zinpro Corporation to provide funding for the greatest number of projects as well as standardize the level of indirect administrative fees that will be paid, Zinpro Corporation policy for funding research projects, limits indirect costs to a maximum of 25 percent of the total amount budgeted for conduct of the research itself, exclusive of specific items for which the indirect administrative fees are not applicable, such as graduate student tuition. This maximum limit will be standard policy for any university or other public or private research organization for which this may be applicable.

Contact Information

If you have questions about this Privacy Policy or Zinpro’s privacy practices, please do not hesitate to contact us at:

Global Headquarters
Eden Prairie, Minn.

10400 Viking Drive, Suite 240
Eden Prairie, MN 55344
United States
Toll Free: 800-445-6145
Tel: 952-983-4000