Zinpro® Availa® Cr Now Available in the United States

Globally proven to support dairy and beef cattle overall health and productivity.   

EDEN PRAIRIE, Minn. – Sept. 1, 2026 – Zinpro Corporation, the world’s leading innovator and manufacturer of high-performance organic trace minerals and animal nutrition solutions, announced today the U.S. availability of Zinpro® Availa® Cr. This highly bioeffective chromium methionine amino acid complex is designed to help cattle producers optimize glucose utilization, support overall animal health and improve performance.

“We are excited to bring the most bioeffective chromium to the U.S. market after more than 20 years of proven success in other countries,” says Pedro Tomasi, regional business enterprise manager with Zinpro. “Producers are looking for solutions that help animals use energy more efficiently, and this technology has consistently demonstrated its ability to optimize glucose utilization, supporting both animal performance and overall health.”

With today’s cattle being asked to do more than ever before, having a proven nutritional tool producers can use to optimize herd health is key.

Researched and used in herds around the world for more than two decades, Zinpro Availa Cr helps activate the animal’s metabolism more effectively than propionate forms of chromium, optimizing glucose use, energy efficiency and year-round performance.

“Its unique chromium-methionine structure is stable and water soluble, allowing more chromium to be better absorbed and utilized by the animal,” says Mike Socha, Ph.D., associate director of product development with Zinpro. “Multiple meta-analyses^1,2 have demonstrated that Zinpro Availa Cr is the most effective chromium source available for improving cattle performance while maintaining animal health.”

Dr. Socha says these benefits have been shown in dairy and beef cattle.

A highly bioeffective chromium source helps activate insulin function and improve glucose uptake and energy utilization.

“When you reduce metabolic inefficiency, more energy goes to milk production, muscle growth and reproductive function instead of being wasted,” says Dr. Socha.

Glucose is also a key energy source for immune cells, helping enhance immune function and maintain animal health.

“When producers can improve performance while maintaining animal health, they spend less time and fewer resources managing health challenges,” says Tomasi. “That means more productive animals, improved longevity and stronger profitability across dairy and beef operations.”

Having been a Zinpro Availa Cr customer and advocate in Brazil for more than 15 years, Tomasi has seen firsthand the value of this technology in the marketplace. Now, he has the unique opportunity to help introduce this technology to the U.S. market, brining a successful global solution to customers closer to home.

The U.S. launch of Zinpro Availa Cr reflects the ongoing commitment from Zinpro to help producers unlock the full genetic potential of their animals while advancing long-term operational success through science-backed nutritional technologies. For more information about Zinpro Availa Cr, visit zinpro.com or contact your local Zinpro representative.

Zinpro Availa Cr is also marketed as Zinpro^® MICROPLEX^® in some countries.

References:

¹ Roman-Garcia, Y., L. Moraes, D. H. Kleinschmit, A. Gomez, and M. T. Socha. 2026. Quantifying production responses to the supplementation of chromium in lactating dairy cattle. J. Dairy Sci. 109:3762. https://doi.org/10.3168/jds.2025-27390² Malik, M. I., D. Raboisson, X. Zhang, and X. Sun. 2023b. Effects of dietary chromium supplementation on dry matter intake and milk production and composition in lactating dairy cows: A meta-analysis. Front. Vet. Sci. 10:1076777. https://doi: 10.3389/fvets.2023.1076777

September 1, 2026