Lifetime Performance® – A Commitment to Excellence at Every Life Stage

Lifetime Performance® – A Commitment to Excellence at Every Life Stage

For more than 45 years, Zinpro Corporation has been working to develop solutions that promote a lifetime of animal wellness and performance

EDEN PRAIRIE, Minn., Oct. 3, 2016 – Zinpro Corporation is launching a wide-scale integrated marketing and advertising campaign this month to underscore its commitment to deliver world-leading products and solutions that support full-of-life performance in animals throughout their productive life stages, from birth or hatch, through growth, production and reproduction or breeding. Trace minerals are relevant at every one of those stages. 

“At Zinpro, we know that to truly thrive, animals must receive optimum trace mineral nutrition throughout their lives,” says Max Winders, vice president of sales – International, Zinpro Corporation. “We sum up this concept in two words – Lifetime Performance®.” 

Backed by more than 200 peer-reviewed publications, research shows that Zinpro Performance Minerals® help improve both animal wellness and performance. “Time and time again, our Performance Minerals have been proven to generate results that are far superior to those achieved by feeding ordinary trace minerals,” Winders says. “Our patented molecules help to stimulate physiological outcomes – including improved immunity and skin integrity – that enhance performance in areas like milk, meat and egg production. They can also boost feed conversion, hoof health, reproduction and immune function.” 

The new Lifetime Performance marketing campaign helps to highlight independent research that shows positive results from feeding Zinpro Performance Minerals at recommended levels throughout an animal’s lifetime. In particular, the campaign will focus on the importance of feeding trace minerals at each lifecycle stage for poultry, dairy cattle, beef cattle and swine. A newly-produced video at also helps explain the Lifetime Performance concept. 

As the industry leader in trace mineral nutrition for livestock and poultry, Zinpro is committed to delivering the technical expertise, products and educational tools needed to help customers improve the performance and profitability of their operations.

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