{"id":55490,"date":"2019-03-05T19:48:00","date_gmt":"2019-03-05T19:48:00","guid":{"rendered":"https:\/\/www.zinpro.com\/news\/zinpro-launches-availase-across-the-european-union\/"},"modified":"2023-06-07T21:42:17","modified_gmt":"2023-06-07T21:42:17","slug":"zinpro-launches-availase-across-the-european-union","status":"publish","type":"news","link":"https:\/\/www.zinpro.com\/en_na\/news\/zinpro-launches-availase-across-the-european-union\/","title":{"rendered":"Zinpro Launches Availa\u00aeSe Across the European Union"},"content":{"rendered":"
The product\u2019s unique selenium molecule offers research-proven, superior nutrient absorption to optimize animal performance<\/h5>\n\n\n\n

EDEN PRAIRIE, Minn., March, 05, 2019<\/strong> \u2013 After a thorough and rigorous examination by the European Commission (EC), Zinpro Corporation announces a markedly superior and distinctive selenium performance trace mineral \u2013 Availa\u00ae<\/sup>Se \u2013 now available for purchase across the European Union (EU). Following recent regulatory approval in the EU for all-species use, Availa-Se (zinc-L selenomethionine) enables Zinpro to offer another unique product providing superior performance like no other in the EU marketplace.<\/p>\n\n\n\n

\u201cIt\u2019s well known in the animal nutrition business how robustly the EC examines products before approval,\u201d says Michael Bain, area manager \u2013 Europe and South Africa, Zinpro Animal Nutrition, Zinpro Corporation. \u201cSo, we\u2019re very proud to report that Availa-Se not only received approval, but also obtained recognition as a unique molecule, with its own specific registration number \u2013 3b818, making it distinct from any other selenium product in the EU.\u201d<\/p>\n\n\n\n

Like all Zinpro performance mineral complexes in the EU, \u201cAvaila-Se is based on an entirely unique molecule that offers superior nutrition-related performance in the animal,\u201d he adds. \u201cIt will be sold as a one-source organic selenium product across all species, including ruminant, swine, poultry, aqua, equine and companion animal, for combination with inorganic sources such as sodium selenite, if desired.\u201d<\/p>\n\n\n\n

Zinpro is a company focused on performance trace mineral complexes and is widely recognized as the worldwide leader in trace mineral nutrition. Already available in many parts of the world, Availa-Se will be marketed in a 2000 ppm selenium formulation across Europe. Availa-Se utilizes similar patented technology as the company\u2019s well-proven and time-tested Availa-Zn product to improve mineral stability and availability in the animal.<\/p>\n\n\n\n

In addition, Availa-Se possesses a unique molecular structure that makes it the world\u2019s first rumen bypass selenium product. \u201cThe selenomethionine in Availa-Se is absorbed and metabolized as methionine in the body,\u201d says Christof Rapp, Ph.D., research nutritionist \u2013 Europe, Zinpro Corporation. \u201cMethionine is an essential amino acid to build protein, so selenomethionine is easily and readily absorbed and doesn\u2019t need to be further broken down by digestion. Complexing our zinc to the selenomethionine molecule makes it highly soluble, absorbable, stable and readily available to the animal compared to other selenium sources.\u201d<\/p>\n\n\n\n

Dr. Rapp notes that 100 percent of the selenium found in Availa-Se is selenomethionine \u2013 a much more pure and consistent form of selenium than currently available in selenium yeast products. Also, the zinc chaperone in the Availa-Se molecule offers superior stability in the digestive system. \u201cBecause Availa-Se is readily available once ingested, it allows the animal to build selenium stores in muscle and other tissues,\u201d he says. \u201cThese stores are utilized to better handle antioxidant needs during stressful times.\u201d<\/p>\n\n\n\n

Zinpro products are backed by the most comprehensive research in the industry and a proven track record to deliver positive animal performance responses. They also provide a strong return on investment in operations around the world, backed by more than 240 peer-reviewed studies across multiple animal species.<\/p>\n\n\n\n

The specific benefits from feeding Availa-Se in a well-balanced diet include: <\/p>\n\n\n\n