Zinpro Corporation Establishes Regional Sales Office, New Distribution Plan In Mexico
Prairie, Minn. (April 8, 2013) — Zinpro Corporation, the leader in trace
mineral nutrition, has announced two business developments to better serve
overall growth for its Mexico and Central America business.
Zinpro recently established a new
regional sales office in Monterrey, Mexico, and announced a revised distributor
partnership to serve the overall region.
“As our business in Mexico continues to
grow, the opening of our new office in Monterrey will help us more effectively
support the needs of our customers,” says Russ Wyllie, Vice President of Sales
– The Americas. “This reinforces our long-standing commitment to the animal
feed industry in Mexico.”
Sales efforts for the overall region
will continue to be led by Guillermo Vela, Regional Business Manager – Mexico,
Central America and Caribbean. Vela is based in Monterrey.
In addition to the new office, a revised
product distribution channel has also been announced. Distribution within
Mexico will now be split geographically to better serve the overall market:
- Northern Mexico: Nutricion Avanzada will serve as a new
distribution partner for all Zinpro Performance Minerals® products.
- Southern Mexico: SynBios will expand its distribution
partnership with Zinpro, from previously handling swine-only products to now include
all Zinpro Performance Minerals products.
“For more than four decades, Zinpro Corporation has
been delivering the industry’s most research-proven trace mineral products,”
adds Wyllie. “These developments underscore our
on-going commitment to help improve the productivity and profitability of
livestock and poultry operations.”