Eden Prairie, Minn. (Feb. 1, 2013) – Zinpro Corporation recently announced the addition of Eling Shen as Regional Marketing Specialist - China. In this newly created role, her responsibilities include providing marketing services to in-country sales teams and technical service teams in China. This includes developing and implementing marketing initiatives and analyzing marketing data and metrics. In addition, she will oversee in-country vendors to support local marketing activities.

Shen earned a master’s degree in human nutrition and rural development from Ghent University in Belgium. She earned a bachelor’s degree in food science and engineering from Tianjin University of Science and Technology in China. Shen previously held a marketing position with a large Chinese feed company. She is based at the company’s regional office in Shanghai, China.